Jenny Floria

Engagement and Communications Manager | 952.426.4711 x4

Jenny joined the Crescent Cove staff in 2022 as the Engagement and Communications Manager after a decade of frequently volunteering her talents to the organization. Before Crescent Cove was a physical space it was an idea that needed funding and support — Jenny was instrumental in building both of those with a team of passionate volunteers.

She has a bachelor’s degree in Mass Communications from St. Cloud State University, where her fondest memories are of playing saxophone in the jazz band and working for the college newspaper. Jenny’s professional career began in the Minnesota office of a New York-based agency, helping national nonprofits acquire new donors and raise money. Her clients included March of Dimes, Leukemia and Lymphoma Society, World Wildlife Fund, Children International, Feeding America and Paralyzed Veterans of America, among many others. She developed a passion for nonprofit fundraising and went on to be the Annual Giving Manager at Gillette Children’s in St. Paul, raising money to support health care for children with disabilities. From there she went to Minneapolis Heart Institute Foundation, raising money for heart disease research.

Health issues pulled Jenny home to care for family members, which led her to open her consulting business providing fundraising strategy, copywriting, data and audience strategy to a variety of small- to mid-sized nonprofits. She successfully operated this business for 4 years while continuing to support the mental health of family members.

Eventually the stars aligned, the call was heeded and Jenny was able to come home to Crescent Cove, bringing her deep knowledge of our mission and history with her.

Jenny grew up in the small town of Sheboygan Falls, WI and resides in Minneapolis with her husband, two daughters and a menagerie of dogs, paying special attention to the matriarch of the pack, their pitbull Beauty. She enjoys reading, blogging, playing games with her family, and in the summer, you can find her skating around the lakes, training for her next inline skating marathon.

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